Liberty Latin America Showcases Digital Transformation Excellence Powered by AWS at Mobile World Congress
28 Feb 2025 inLiberty Latin America Showcases Digital Transformation Excellence Powered by AWS at Mobile World Congress
Denver, Colorado - February 28, 2025: At this year’s Mobile World Congress being held in Barcelona, Spain from March 3-6, Liberty Latin America Ltd. (“Liberty Latin America” or the “Company”) (NASDAQ: LILA and LILAK, OTC Link: LILAB) will present how implementing cloud-native architecture, Artificial Intelligence (AI), and customer-centric innovation enabled by Amazon Web Services (AWS) is driving remarkable results.
Guided by a digital-first vision and supported by AWS tools, including AWS Lambda, Amazon DynamoDB for database management, and Amazon SageMaker, Liberty Latin America is delivering personalized, zero-touch eCommerce options and a comprehensive suite of self-service applications to customers, reshaping how telecom services are discovered, purchased, and supported across the Caribbean and Latin America.
Rocio Lorenzo, Liberty Latin America’s SVP with oversight for the Company’s digital initiatives across the region said, “We serve a dynamic and diverse region across the Caribbean and Latin America, and I’m incredibly proud of how far we’ve come in transforming how we connect with millions of customers. Our commitment to empowering customers drives us to deliver personalized, seamless, and secure digital experiences, supported by adaptable and innovative cloud-based solutions. With this foundation, we are poised to embrace emerging technologies, capitalize on future opportunities, and continue delivering transformative experiences across our footprint. Our customer-first approach ensures every innovation enhances lives and creates lasting value.”
Commenting on AWS’ collaboration with Liberty Latin America, Juan Carlos Gutierrez, LATAM Managing Director of Technology and Solutions Architecture, said, "Liberty Latin America is leveraging cloud-based AI/ML and analytics to transform their telecommunication services across Latin America and the Caribbean and new Generative AI capabilities enable them to deliver personalized experiences while achieving impressive operational efficiencies. This exemplifies how telcos can build on AWS to drive digital innovation, enhance customer satisfaction, and accelerate business growth."
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