Liberty Latin America launches COVID-19 PSA channels in the region18 Jun 2020 in
Liberty Latin America launches COVID-19 PSA channels in the region
Denver, Colorado – April 22, 2020: In response to the Coronavirus pandemic (COVID-19), Liberty Latin America Ltd. ("Liberty Latin America" or "LLA") (NASDAQ: LILA and LILAK, OTC Link: LILAB), today announces that it has launched PSA (public service announcement) channels and content loops to educate audiences on the public health crisis and combat misinformation about COVID-19 across communities in the Caribbean and Latin America. LLA’s newly created channels and loops provide credible information on education and prevention programs that feature a mix of its own produced content, documentaries and relevant clips from a list of reliable sources on the COVID-19 pandemic. The channels and content loops are accessible to 2 million video subscribers* across LLA’s distribution platforms at no additional cost. In addition, LLA will offer advertising airtime on its own and third-party channels inventory for prevention information spots.