Liberty Latin America Launches COVID-19 PSA Channels in the Region
22 Apr 2020 inLiberty Latin America Launches COVID-19 PSA Channels in the Region
- Newly created channels to provide credible information to communities in the Caribbean and Latin America
- Unique content from a variety of reliable sources in English and Spanish
- PSA Campaign calls for other content producers to join in helping local communities
Denver, Colorado – April 22,2020: In response to the Coronavirus pandemic (COVID-19), Liberty Latin America Ltd. ("Liberty Latin America" or "LLA") (NASDAQ: LILA and LILAK, OTC Link: LILAB), today announces that it has launched PSA (public service announcement) channels and content loops to educate audiences on the public health crisis and combat misinformation about COVID-19 across communities in the Caribbean and Latin America. LLA’s newly created channels and loops provide credible information on education and prevention programs that feature a mix of its own produced content, documentaries and relevant clips from a list of reliable sources on the COVID-19 pandemic. The channels and content loops are accessible to2million video subscribers*across LLA’s distribution platforms at no additional cost.In addition, LLA will offer advertising airtime on its own and third-party channels inventory for prevention information spots.
Betzalel Kenigsztein, Chief Operating Officer of Liberty Latin America, said, “As we respond to the impact of COVID-19, we remain committed to our customers, employees and communities to support public health and safety measures during times of crisis. With this content, we aim to provide people with credible and reliable information they can use, and we are grateful to our content partners for their support with this initiative across the region. I encourage the community of content producers and broadcasters in the Caribbean, Latin America as well as internationally, to get involved by sharing relevant content that we can transmit to help inform local communities during this critical time."
Liberty Latin America’s channels and content loop programming is targeted at all ages with information ranging from health and well-being to community support, positive messaging and children category clips.
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